Cold brew coffee enhanced with beneficial ingredients is becoming an increasingly popular trend in the functional drinks market. By adding adaptogens (such as ashwagandha and ginseng) and nootropics ( such as lion’s mane mushroom) adaptogens are altering consumer expectations around cold brew coffee, giving FMCG brands an opportunity to offer unique value propositions and differentiate themselves in this highly-competitive space. Health-oriented customers have access to an all-natural product that helps increase focus, reduce stress anxiety, increase cognitive performance while all-natural coffee formats can provide enhanced benefits when taken alongside cold brew. Ready-to-drink (RTD) coffee formats can offer fast growth opportunities within this fast-expectance industry sector

Nootropic Infused Coffee Nootropic infused coffee is an innovative new drink created by steeping coffee beans for 5-24 hours in cold or room temperature water, producing a sweeter, less acidic and mellower taste that appeals to discriminating coffee drinkers. Once steeped this unique brew is then enhanced with nootropics to give users cognitive enhancement and enhanced focus.

When purchasing nootropic-infused coffee, it is essential to read the label closely in order to ascertain which ingredients are included. Each nootropic infused coffee may include different combinations that address various cognitive aspects. Four Sigmatic uses concentrated mushroom extracts in their products while Kimera Koffee offers natural amino acids and DMAE as nootropic additives in their drinks.

Nootropic-infused coffees come in multiple formats – whole bean, preground and instant – which gives consumers the flexibility of finding a blend that fits their individual needs best. Light roasts tend to bring out more of the coffee’s original flavour; however, Kimera Koffee and VitaCup offer darker roast options should you prefer something darker.