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Why Doesn’t Starbucks Use Organic Coffee?
Coffee is an indispensable morning ritual for many. Yet many don’t realize there are important differences between organic and regular beans when it comes to their cultivation methods and environmental impact.
Organic coffee production generally follows a multi-step process that prioritizes sustainable practices such as using natural fertilizers and pest control methods, shade-growing techniques that protect the ecosystem of the land, and shade-grown techniques that preserve its environment and ecosystem. Conventional farming relies heavily on synthetic chemicals which may leech into the ground and harm surrounding wildlife; non-organic coffee plants tend to be exposed directly sunlight which damages their roots further, making them susceptible to pests and diseases.
Organic coffee beans not only benefit the environment, but they are also much more flavorful. Coffee beans contain antioxidants and minerals which impart its smooth, light-chocolatey taste; organic beans without synthetic chemicals allow the natural aromas and flavors of the bean to shine through more than regular varieties can.
Organic coffee provides benefits to small farmers rather than large corporations. Coffee companies sometimes employ “greenwashing” tactics in order to attract environmentally conscious customers while charging premium prices for their products without providing adequate compensation to the farmers who produce them.
The USDA Organic Seal requires coffee producers to meet stringent standards throughout its supply chain in order to qualify for certification, including freeing their beans of any prohibited substances and using organic fertilizers such as coffee pulp or natural compost as fertilizers. Furthermore, organic certification includes an annual audit to ensure producers continue meeting these criteria.
As such, the USDA is committed to increasing transparency and accountability within the coffee industry. On its website are several resources intended to assist coffee buyers in understanding organic markets as well as making informed choices when selecting organic beans for purchase.
But if you truly want to support organic coffee’s expansion, it is best to purchase from roasters who have signed Coffee.transparency or been recognized with B-corporation status. This ensures you get value for your money, knowing it was produced ethically.