Coffee enthusiasts often strive for an exceptional experience when brewing their morning brew. And while they appreciate the subtle nuances of a delicious cup that showcases its terroir, they strive to maintain their own ethics and social responsibility by supporting high-quality, transparently priced products. Simple Truth coffees offer great value in terms of certified organic fair trade coffee in supermarket settings. Kroger brand coffees are USDA Organic certified for pesticide-free beans and Fair Trade Certified to ensure farmers a higher minimum price to sustain a profitable business model. Plus they’re carbon offset for reduced environmental impact! And available in 12 oz bags.