Coffee is one of the world’s favorite beverages, yet those who produce it struggle to earn an adequate living due to price volatility, challenging working conditions, and climate-driven extreme weather events that make competing in global marketplace difficult. So the people behind our beloved drink need your support – when you purchase Fair Trade Certified or organic coffee from Rainforest Alliance certification standards you’re helping the people behind it build sustainable livelihoods with dignity while investing back into their community by creating schools or healthcare facilities while safeguarding lands they depend on for sustenance.

By choosing organic products, you are supporting farming practices which avoid harmful chemicals like pesticides and synthetic fertilizers that have an adverse impact on both farmers’ families as well as environmental risks like pollution and negative impacts on wildlife. Many consumers also find organic foods have more distinct natural flavors which allow them to taste every ingredient more fully.

Selecting Fair Trade or Rainforest Alliance Certified coffee is also beneficial to ensure that those responsible are paid fairly for their efforts, treated with dignity and treated in accordance with environmental principles. This can result in improved overall health for these producers including reduced risks of illness and higher education levels; plus it could enable them to invest more into quality improvements for their crops so they produce products of the highest possible standard.

Safeway is proud to offer an array of certified options for your morning cup. Choose from Fair Trade and Rainforest Alliance certified whole bean or ground coffee, Non-GMO Project verified organic coffee and single origin varieties sourced from specific regions or farms – each variety offers its own distinct tasting experience as soil, climate and growing conditions shape its flavors of the beans to give them unique profiles and profiles for each variety.