The company was founded on the conviction that what you put into your body has an equal importance for its overall wellbeing, something its founder came to recognize through personal experience with an health scare and subsequent transformation process. They specialize in offering premium high-altitude single origin organic coffee that’s packed with antioxidants for maximum mental and physical energy to support peak performance. The company provides other healthy supplements, including mushroom superfoods, daily essentials and protein powders. Furthermore, through their partnership with Vitamin Angels they donate vitamins to children when you make purchases of their products. Furthermore, their coffee selection includes ground coffee beans, whole bean coffee beans K cups as well as Nespresso compatible capsules.